Sublimation is popular for several reasons, making it a widely used printing technique, especially in the customization and promotional products industry. Here are some key reasons for the popularity of sublimation:

1. Vibrant and Detailed Prints: Sublimation allows for the creation of vibrant and highly detailed prints. The process produces full-color, photorealistic images with excellent clarity and resolution.

2. Durable and Long-Lasting: Sublimation prints are durable and resistant to fading, peeling, and scratching. The ink becomes a part of the material rather than sitting on top, resulting in long-lasting and high-quality images.

3. Full Coverage Printing: Sublimation enables full-coverage printing, meaning that the entire surface of the substrate can be covered with the design. This is especially advantageous for products like clothing, mugs, and phone cases.

4. Customization: Sublimation is highly versatile and allows for easy customization. It is used to personalize a wide range of products, including apparel, mugs, phone cases, and more. This customization capability is appealing to individuals, businesses, and promotional events.

5. Variety of Substrates: Sublimation can be applied to various substrates, including polyester fabrics, ceramic, metal, and polymer-coated items. This versatility makes it suitable for a broad range of products.

6. No Added Texture: Unlike some other printing methods, sublimation does not add texture to the surface of the substrate. This results in a smooth finish that enhances the overall aesthetic appeal of the printed item.

7. Environmentally Friendly: Sublimation is considered an environmentally friendly printing method because it produces minimal waste. It doesn't involve the use of water or solvents, and the inks used are typically eco-friendly.

8. Quick Production Time: Sublimation is a relatively fast process compared to traditional printing methods. This efficiency is particularly beneficial for businesses that need to produce customized items quickly.

9. Wide Range of Applications: Sublimation is suitable for a wide range of applications, including apparel, promotional products, signage, home decor, and more. This versatility contributes to its widespread use in various industries.

Overall, the combination of vibrant prints, durability, customization options, and versatility makes sublimation a popular choice for individuals and businesses looking to create high-quality, personalized products.